Updated: August 1, 2025

This Privacy Policy describes how SoTrue, LLC (DBA SoTrue & SoTrue Media) (“Company,” “we,” “our,” or “us”) collects, uses, and protects your personal information when you visit our website, make a purchase, or otherwise interact with us. By using our site or services, you agree to the terms of this Privacy Policy.

1. Information We Collect

We may collect the following types of information:

a. Information You Provide to Us Directly:

-Name

-Email address

-Mailing/billing address

-Phone number

-Payment information (processed securely via third-party providers — we do not store full credit card details)

-Any other information you voluntarily provide (e.g., through contact forms or account creation)

b. Information Collected Automatically:

-IP address

-Browser type and version

-Device type

-Pages visited, time on site, and referring/exit pages

-Cookies and similar tracking technologies (see Section 6)

c. Information from Third Parties:
We may receive information about you from payment processors, event registration systems, or marketing partners if you interact with us through those services.

2. How We Use Your Information

We use your information to:

- Provide and deliver our products, programs, memberships, and services

- Process payments and send purchase confirmations

- Respond to your inquiries and provide customer support

- Send marketing communications (you may opt out at any time)

- Improve our website, products, and services

- Comply with legal obligations

3. How We Share Your Information

We do not sell your personal information. We may share your information only with:

- Service providers who perform services on our behalf (e.g., payment processors, email marketing platforms, webinar software)

- Legal authorities if required by law or to protect our rights, safety, or property

- Business transfers in the event of a merger, acquisition, or sale of assets

4. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law.

5. Security

We use reasonable administrative, technical, and physical measures to protect your personal information. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

6. Cookies and Tracking Technologies

We use cookies and similar technologies to:

- Improve website performance and user experience

- Analyze site traffic and usage patterns

- Deliver targeted advertising and marketing

You can control cookie settings through your browser. Disabling cookies may affect your ability to use certain features of the site.

7. Your Rights

Depending on your location, you may have rights under applicable data protection laws, including the right to:

- Access, update, or delete your personal information

- Opt out of marketing emails

- Restrict or object to certain types of processing

- Request a copy of the information we hold about you

To exercise your rights, contact us at support @ sotruemedia.com

8. Third-Party Links

Our site may contain links to other websites. We are not responsible for the privacy practices or content of third-party websites.

9. Children’s Privacy

Our site and services are not intended for children under 18. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, contact us to have it removed.

10. Changes to This Privacy Policy

We may update this Privacy Policy at any time. Changes will be posted on this page with an updated “Effective Date.” Continued use of our site after changes are posted indicates your acceptance of the revised policy.

11. Contact Us

If you have questions about this Privacy Policy, please contact us at:

SoTrue
5554 S. Peek Rd. #4015, Katy, TX 77450
support @ sotruemedia.com