Have a serving of “holy shit, this works” with your morning coffee.

Your podcast is a conversation. What happens because of it is where things get interesting.

What would make your morning?

More people listened.

Now that’s a number worth noticing.

More plays are nice. More people actually spending time with the show is better.

In Laura’s first two months in Post, plays grew 36.3% and then another 34.1%. Listening time rose right along with them: 26.8% and 36.9%.

More mornings like that start with what happens around the recording.

The conversation starts before you hit record and keeps working long after you stop. We work on both sides of that.

Make the recording intentional.

More people listened

Start with a conversation people genuinely want to hear instead of trying to manufacture interest after recording.

Find the keywords your audience is actually searching for, then build them into your podcast SEO so the show has a better chance of ranking where people are already looking.

Figure out which guests can help tell the story you want to tell or connect you with the audience you want to reach. Then pitch them in a way that gives them a reason to say yes.

Build conversation outlines and questions that keep things moving without turning you into an interviewer reading from a list. Your expertise, stories and perspective belong in the episode too.

Make the results go further.

More people listened

Shape the episode so people stay, then give its strongest ideas more places to be found and shared.

A good edit is not just removing mistakes. It is knowing when a pause creates tension, when a detour kills the momentum, when the best part is buried and how pacing changes what the listener feels.

We edit, publish and distribute across your channels, then create the pieces that let one conversation reach people beyond the podcast player.

A real person listens to your show, watches the data and tells you what we are seeing. What is landing, what is growing, what your audience keeps responding to and what you might want to do more of.

Two ways to work with us.

The same idea, split at Record.

After Record

Post

Forgot the call to action? Buried the strongest sales moment at minute 31? The conversation worked, but the episode still has a job to do. Don’t worry. We’ll handle it in Post.

Meet Post →

Before Record

Ouvi

Your thinking partner before the mic turns on , helping you map the conversation, know where you belong in it and make room for the next step without stapling a CTA onto the end.

Meet Ouvi →

The magic is in all the things that come before and after the recording. That’s where we come in.

Okay, but who are you people?

We’re SoTrue. We’ve spent years inside business podcasts, showrunning, editing, publishing, repurposing, troubleshooting, measuring and paying attention to the tiny decisions that make a show easier to keep making and more useful to the business behind it.

We use software where software is useful. We use people where judgment, context and actually knowing your show matter.

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