One conversation should have more than one chance to work.
Not everyone who could become a client is opening a podcast app today. We pull the strongest ideas out of the episode and give them more places to travel.
You already had the conversation. Your next week of marketing is already sitting inside it.
You already said the smart thing. Told the story. Explained the problem. Had the opinion. Made the connection nobody else in the conversation made.
You do not need to finish recording and immediately start inventing seven unrelated pieces of content. You need the conversation you already made to do more.
Clips, search, YouTube, your site and other people create more doors into the same conversation.
People experience your expertise instead of reading another paragraph claiming you have it.
A listener who already knows how you think walks into a very different sales conversation.
Where does the conversation actually begin?
Welcome back. Today we're joined by Sarah. Sarah, tell us a little about yourself and how you got started...
"We were making more money than ever and somehow had less cash every month."
What can disappear without losing the thought?
So first there was this other thing that happened, and this probably isn't important, but I should explain that because otherwise the next part might not make sense...
We kept the story, the personality and the point. We just stopped asking the listener to work so hard to get there.
What happened at minute 27 that belonged at minute 3?
The thing your ideal client would actually send to a friend is sitting near the end of the episode.
Chronology is not the goal. A conversation worth staying for is.
We use AI too. It has a place.
Software is excellent at technical tasks and executing rules. Editing a conversation requires judgment.
We're editing for what happens next.
Not everyone who could become a client is opening a podcast app today. We pull the strongest ideas out of the episode and give them more places to travel.
The SoTrue thinking and planning system for everything that happens before you turn on the mic.
Every Post client gets Ouvi included.
Use it to find the right angle, explore what your audience is searching for, prepare for guests, build better questions and make room for your own expertise in the episode.
Ouvi makes the conversation intentional. Post makes the conversation go further.
You get both.
Most production ends at Published. Ours doesn't.
Every week, you'll hear what we're seeing: what's landing, what's changing, patterns worth carrying into the next episode and opportunities we don't want you to miss.
We know the show.
In Laura's first two months in Post, plays grew 36.3% and then another 34.1%. Listening time rose 26.8% and 36.9%.
We turned a moment from Heather's podcast into a Reel. That one Reel led to a recurring client.
The only question is how often you record.
You decide what you're recording. If there's a guest, you book them. You record the conversation and send us the recording and the information we need.
That's where Post begins.
We edit it, package it, publish it, distribute it, create the marketing content and keep paying attention after it goes out.
If you're still figuring out what the show is, who it's for or how it connects to your business, or you already have a podcast and want a strategic set of eyes on it, you're looking for something more personal than Post.
Podcast Consulting gives you direct access to Amy's strategy and perspective for the thing you need help solving.
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