Substack for Podcasters

Grow your podcast and build a community that turns listeners into followers, fans, and paid subscribers.

Let's Do it Together in Just 30 Days!

You started your podcast to share something meaningful. To speak to a community you care about. To lead, guide, and serve the people who need what you have to say.

And you’re doing it. The episodes go out. The downloads come in. You know they’re listening—but you don’t really know them. There’s no list. No direct feedback. No real way to connect.

Podcasting can feel like standing on a stage under a blinding spotlight. You hear the laughter, the applause, the reactions, but you can’t see the faces. You know you’re making an impact, but the connection still feels distant.

This is where Substack changes everything.

It gives your podcast a home base. A space where listeners become subscribers. Where conversations deepen. Where your voice builds community, and your content creates income.

This isn’t social media. No algorithm. No feed fatigue. Just real people who’ve chosen to hear from you and are showing up for what you create.

Inside Substack for Podcasters, you’ll build that space.

In just 30 days, you’ll grow your list, turn on monetization, start publishing content that actually connects—and create a platform that finally reflects your voice and earns you revenue.

This isn’t a course. It’s a 30-day guided sprint. A co-creation container where we build together in real time, with real support.

And you won’t be doing it alone. I’ll be launching a brand new Substack right alongside you, showing every move I make as we go.

What We'll Build Together

A live Substack built for connection

Not just a newsletter. Not just a blog. A content home that ties directly into your podcast and gives your audience a place to subscribe, follow, and interact with you.

A simple, strategic content rhythm

You’ll know exactly what to post (and when), how to repurpose podcast episodes into written content, and how to create the kind of posts that keep people opening, reading, and responding.

Your monetization foundation

Whether you’re ready to launch a paid tier or not, you’ll know how to structure your Substack to support offers, affiliate deals, paid content, brand collabs, and beyond. (You can even start monetizing while you build.)

Real subscribers & real traction

This isn’t passive learning. You’ll publish in real time, grow your list while we work, and start building the kind of trust that turns casual listeners into buyers and superfans.

A repeatable system you can keep using

We’re not throwing spaghetti at the wall. You’ll leave with a clear content plan, a repeatable workflow, and a platform that keeps working long after the sprint ends.

Why Substack? Because It Works.

Let me tell you about one of my clients.

She runs a niche podcast. No huge following. No paid ads. Just consistent content, strong values, and a deep desire to serve audience.

The ONE problem: She WILL NOT go on Social Media.
She is not on Facebook, TikTok, Instagram or any other Social out there.

She dislikes them and there is no argument or data that is going to make her change her mind.

I suggested Substack and surprisingly that one was a Yes.

So, we set her up on Substack with a simple plan:
Repurpose episodes into thoughtful posts, invite her listeners to subscribe, and start showing up with clarity and consistency.

In less than three months, she grew her Substack subscribers to over 14,000 subscribers from her podcast audience and from the magic that is Substack.

It became a revolving loop, her podcast feeds her Substack community and Substack feeds her podcast audience.

Now she’s writing weekly posts, turning on paid content, lining up affiliate partnerships and building a powerful, direct relationship with her community. All without social media.

She didn’t need a huge platform. She needed the right one.

That’s the power of Substack.

It gives you a way to deepen trust, build relationships with your audience, and finally turn your podcast into a content ecosystem that grows your business not just your episode count.

And we’re going to build it together.

How the Program Works

This isn’t a course you’ll buy and forget.
It’s a 30-day guided sprint, and I’ll be right there with you the whole way.

Here’s what it looks like:

Kickoff Call - July 10th!

We’ll set up your Substack, walk through your goals, clarify your content direction, and map out your first posts and monetization plan. You’ll leave that call ready to publish and grow.

Weekly Drops

A short video tutorial (focused, no fluff)
Swipe files, prompts, and plug-and-play templates
Real examples from my own brand new Substack as I build alongside you

Private Telegram Group

This is our real-time support spacewhere we’ll share wins, ask questions, troubleshoot, and boost each other’s growth. I’ll be inside daily offering direct support, feedback, and

behind-the-scenes insight.

Final Wrap-Up Call

We’ll celebrate what you’ve built, answer final questions, and help you map out what comes next so the momentum doesn’t stop when the 30 days end.

Hi There! I'm

Amy Hartmann

Founder. Strategist. Partner to niche creators and brands that are shaping culture, conversation, and community.

I created SoTrue for brands that don’t just want visibility, they want to be the voice their people turn to, trust, and grow with.

Our clients aren’t chasing trends. They’re leading movements.

They’re expanding what’s possible, granting permission, and building platforms that reflect the depth of what they stand for.

We help them design a strategy that amplifies their message across every touchpoint.

So their audience doesn’t just hear them… they gather around them.

Join Substack For Podcasters

We start on July 10th. Your Registration Includes:

Zoom Kick-off and Wrap-Up Calls
Weekly Content Drops including tutorials, swipe files and more
Telegram channel for support and connection throughout the entire 30-days

What You Might Be Wondering

What is Substack, exactly?

Substack is a publishing platform that lets you write and send newsletters, publish podcast episodes, offer paid content, and build a community all in one place.

Think of it as a home base for your work. A space that’s yours, where you can:

✅ Share your podcast episodes

✅ Repurpose them into posts

✅ Start an email list

✅ Sell subscriptions or offers

✅ Actually connect with your audience, not just broadcast at them

It’s clean. It’s simple. It’s not social media. And it’s designed to help creators grow (their audience and their pocketbook) without chasing algorithms or doing more work.

If you've ever wanted a place where your content could live—and your people could gather, this is it.

Why Substack and not Beehiiv, Patreon or Ghost?

You might’ve seen other options out there like Beehiiv, Patreon, or Ghost. And those are great platforms. But here’s why I believe Substack is the best place for podcasters to build real connection and community:

✅ It’s designed for creators, not marketers.
You don’t need a funnel. You don’t need to build automations. You don’t need to figure out integrations or write a million emails. You just… publish. And it reaches your people.

✅ Everything lives in one place.
Podcast episodes, written content, paid offers, subscriber-only posts, community chat, even your analytics, it’s all inside Substack. No hopping between apps or patching tools together.

✅ It’s built to grow organically.
Substack helps people discover you through recommendations, built-in search, and network effects. There’s real growth power here, even without ads or a huge list.

✅ You can actually talk to your audience.
Substack creates a space for two-way conversation. People can reply, comment, engage and you can talk back.

✅ It feels personal. And that matters.
Your Substack looks and feels like you. Not a sales funnel. Not a corporate landing page. Just a human talking to other humans which is exactly what podcasting is at its core.

When does the program start?

We kick off on July 10, 2025 at Noon ET with a live Zoom call, and from there, you’ll get weekly drops and ongoing support via Telegram for 30 days. You'll have access to all materials even after the sprint ends.

What if I can’t attend the kickoff call or the Wrap up Call live?

No problem. Everything will be recorded and shared. You’ll still get full access to the content, the community, and the momentum.

What if I’m not tech-savvy?

You don’t need to be. The platform is intuitive, and I’ll walk you through everything step-by-step without overwhelm.

What’s the refund policy?

There are no refunds for this experience.

This is a live, action-driven sprint with immediate access to resources, support, and real-time community the moment we begin. I’m showing up fully for you—and I want you to feel good doing the same.

If you’re unsure, take a breath and ask yourself:
Am I ready to bring my podcast and my community together in one place?

If the answer is yes—amazing. I can’t wait to build this with you.
If it’s a no (or even a not yet), that’s okay too, Substack for Podcasters will be available when you are ready.

Weekly insights to turn your podcast into a power move.

Join Now!

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The testimonials and reviews on this website are from individual clients and reflect their personal experiences and opinions. Results may vary and are not guaranteed. These testimonials are not necessarily representative of all clients' experiences and are not intended to imply or guarantee that anyone will achieve the same or similar results.